Our founder, Chuck was working in Nicaragua for a NGO in 2008 and came across the ‘Pitaya’ fruit (aka Dragon Fruit). Eating the beautiful fruit on a daily basis either in smoothies, or fresh from roadside stalls he always felt refreshed and energized afterward.

Living in Nicaragua he saw first hand the impoverished living conditions, numerous single mothers, and the endless destruction all left over due in most part to a recent war and earthquake. This was his motivation behind starting Pitaya Plus.

The main goal of Pitaya Plus is to support poverty-stricken communities in need and show the world that you don’t need sugar for food and beverages to taste good. Pitaya is naturally low in sugar, but packed with Antioxidants and fiber. We found that everyone loves to drink smoothies, so why not blend one with Pitaya.

Pitaya Plus is committed to bringing you new and exciting products in a socially, environmentally responsible and sustainable way.



Behind our Pitaya / Dragon Fruit products, there is an incredible story of social empowerment. Our goal is to help create new employment opportunities in areas of the world that need it the most. The Pitaya farmers of Central America have struggled for decades because they have been limited to the local economies in which they operate out of. Pitaya Plus helps open doors to markets that they have never had a chance to participate in.

Unfortunately there is a large population of single mothers in Central America who struggle to find steady jobs and income. Studies show that supporting mothers is one of the most effective ways to have a positive impact on a community. If you support the mothers, the mothers will in turn help provide food and education to their children (the most important part of any community). Pitaya Plus hires single mothers to help process the fruit, in an effort to make a positive impact in the communities in which we operate. We pay them above minimum wage, and help contribute to their social security.

Pitaya Plus also has a commitment to renewable energy. We operate out of one of the only solar-powered factories in Central America, and are always considering new energy efficient ways to help with production.

The farmers and producers are also an important part of our project. We work with them directly, and meet with every one of them face-to-face to ensure that the farms where we source our fruit from are kept clean, and working conditions are good for everyone involved. We also help with organic certification.

 Here at Pitaya Plus we are trying to create something long lasting with benefits for everyone involved. We believe that this fruit earns its title as being a super fruit because of its super-power potential to make you a little healthier, and put smiles on the faces of people in impoverished countries.