Fresh vs Frozen... Where Are the Nutrients?

Fresh vs Frozen
To be fresh, or not to be fresh... that is a good question! What is the difference, and which one is better for you? We've broken it down to make it easier to decide which is best for you. Happy Reading:) 

  • Produce in 80% of super markets are always picked weeks in advance and under-ripened to avoid damage during processing and transportation.
  • Under-ripened produce never reaches it's peak nutritional value. Once produce is picked, it's nutritional value deteriorates every day. 
  • From the time produce is picked, transported, and finally displayed on the shelf, it can lose over 50% of it’s nutritional value.
Don’t get us wrong, fresh produce from a super market is always better than no produce at all. However, the amount of nutritional value you'll get out of your purchase from any grocer is dependent on many ‘X' factors. That’s why we always recommend purchasing produce from local farms, farmers markets or by growing them in your own garden— this is the easiest way to guarantee high nutritional value in your produce.

  • Produce is always frozen within a few days of peak ripeness to ensure maximum flavor when produce is finally used.
  • If produce is picked at peak ripeness, and frozen immediately, it will contain its highest amount of nutrients, and can retain its highest form of nutritional value for many months.
  • When produce is frozen fresh, all active enzymes and nutrients are trapped in place.

Frozen produce has been proven to have the same, if not more, nutritional value than your conventional super market produce. However, just like fresh produce, frozen produce also has many 'X' factors in determining nutritional value. Is the produce frozen immediately after being picked? What processing was needed before freezing, etc? In all cases, it’s always best to do your research.


When it comes down to it, knowing where your fresh or frozen produce comes from is the most important factor of them all. Produce from local farms or grown in your backyard will be high in nutrition. Produce frozen at peak ripeness with minimal processing will also be high in nutrition. It's about doing a little research and choosing which is best for you and your family.

Most of the time this information isn't easy to find... That’s why here, at Pitaya Plus, we're more than happy to share how we source our Pitaya. Our Pitaya / Dragon Fruit is organically grown and picked at peak ripeness for maximum nutritional value. We freeze our Pitaya in smoothie packs immediately right after the pulp is extracted from the Pitaya shell. Our processing is so minimal and simple you can even grow your own Pitaya from our smoothie packs. 

Eating healthy shouldn't be complicated, which is why we’re always here to help. Join our newsletter for the latest in recipes, health, food, and tips on leading a healthy lifestyle.

Please leave us a comment or let us know if you have any questions! Thanks for reading.

*Note: If you are ever curious on how to freeze a particular produce properly, please visit this site

1 Response


March 12, 2015

This was such an informative post. Thank you for sharing and I can’t wait to try some of your Pitaya!

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